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Welcome to Marketing Studies

The ever-changing world of the marketing discipline is driven by academic research endeavours and real-world business challenges and developments. The future of marketing is shaped by three critical areas: academic research, data intelligence, and social impact. Marketing in the 21st century is all about delivering customer value and managing long-term profitable relationships. The continuous business challenges require marketers to provide superior customer value and leverage innovative capabilities using effective marketing strategies to build and sustain a competitive edge. 

Marketing in the 21st century is all about delivering customer value and managing long term profitable relationships. The ever-changing business challenges require marketers to provide superior customer value and leverage innovative capabilities using effective marketing strategies to build and sustain a competitive edge. In the highly competitive business environment, technology and the changing customer behaviour are adding complexity to a global landscape, strategic marketing needs to evolve. This is becoming more critical with the growing use of technologies and data intelligence, which inform the way customers want to be treated. That's why marketers need to adopt a more systemic and holistic approach within an organisation.

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