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Welcome to Marketing Studies

The ever-changing world of the marketing discipline is driven by academic research endeavours and real-world business challenges and developments. The future of marketing is shaped by three critical areas: academic research, data intelligence, and social impact. Marketing in the 21st century is all about delivering customer value and managing long-term profitable relationships. The continuous business challenges require marketers to provide superior customer value and leverage innovative capabilities using effective marketing strategies to build and sustain a competitive edge. 

Postgraduate Diploma in Management in Marketing aims to provide specialised academic and professional studies in the marketing of goods, services, and ideas in the industrial, commercial and public sectors of the South African and global economy.

As with the other postgraduate diplomas in Management‚ the first half of the year concentrates mainly on general business courses (finance‚ business basics‚ marketing)‚ with a focus in the second half of the year on the area of specific study‚ in this case‚ marketing. Many aspects of marketing are studied on the diploma in order to provide graduates with comprehensive knowledge, and students are required to register for courses in Marketing Research‚ Consumer Behaviour‚ Strategic and International Marketing‚ Strategic Management‚ Integrated Marketing Communication‚ E-Marketing and Retail Management and Services Marketing.

This diploma attracts students from all over South Africa and is available to all university graduates with degrees other than a Bachelor of Business Science. The course is extremely popular, so early application and a solid academic record is an advantage.

Candidates also attend a course in communications and career development and have full access to the Career Development Programme at UCT.

Why study marketing ?

Disruptive technology and data intelligence has changed the world of marketing. Today marketing qualifications prepare you to enter and grow in the creative, fast-paced business of promoting, developing and serving unique customer markets. Marketing offers a wide variety of opportunities that broaden your capabilities and skills, but allows you to specialise in various areas because of the nature and scope of the course, job opportunities are many, both locally and overseas. 

Those who go on to graduates may find jobs as:

  • Product manager
  • Brand manager
  • Social media marketing manager
  • Researcher
  • Marketing representative
  • Sales representative
  • Business analyst
  • Customer relationship manager 
  • Advertising
  • Public relations manager
  • Retailer manager 

Marketing courses: 

  • E-Marketing
  • Retail Management and Services Marketing
  • Consumer Behaviour
  • Integrated Marketing Communication
  • Strategic and International Marketing

Plus TWO of the following courses:

  • Introduction to Project Management
  • Social Impact Enterprise
  • Managerial Information Systems
  • Events Management
  • Creativity in Business